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Here’s how to build a great blog or any marketing piece, that will help you SELL more…
The big idea is to avoid writing something that sounds like everyone else in your industry and misses the point of why people should actually buy from you rather than anyone else… 2 key decisions before you start:
CHOOSE YOUR TARGET:
Who are your BEST customers, your ‘A’ Graders, the ones you want more of, who accept your recommendations, don’t haggle you on price, pay on time and refer more great customers to you…
Now, target ONLY them… and not anyone else!
CHOOSE YOUR MESSAGE:
It’s likely your ‘A’ Graders will have similar reasons WHY they buy from you rather than anyone else. It’s their #1 ‘hot button’ and the one thing that if you stopped providing it, they’d switch who they buy from…
So here’s the key question:
“Is the MAIN REASON they buy from you because of your QUALITY, your SERVICE or your PRICE?”
ONE of these is your ‘A’ Grader’s hot button… Your job is to ‘BEAT THE MARKET’ in this ONE area… whereas you only need to “MEET THE MARKET” in the other two…
Key Point: Don’t try and be ALL things to ALL people, just be the BEST thing that your BEST customers want!
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